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Clavicular has been an incredible marketing project by Kick

Clavicular has been an incredible marketing project by Kick

Braden Eric Peters (birthed December 17, 2005), well-known online as Clavicular or Clav, is an American online banner and influencer. He ended up being recognized in 2025 on TikTok and Kick for his ‘looksmaxxing’ web content, which analysts have referred to as severe and questionable, specifically for his advocacy of techniques including face ‘bone smashing’, getting aesthetic plastic surgery, taking anabolic steroids and lipodissolve items, and using crystal meth to stay lean.

In December 2025, a livestream clip of Peters hitting a male with a Tesla Cybertruck went viral online and brought him to broader focus, as did his interview with right-wing political analyst Michael Knowles in which he defined USA vice president JD Vance as ‘subhuman’, contrasting him with The golden state governor Gavin Newsom, whom he classified a ‘Chad’. Complying with debates while appearing along with reactionary streamers, Peters has actually defined himself as apolitical.

Looksmaxxing content

Peters ended up being preferred online by 2025 for his content concentrated on looksmaxxing on both Kick and TikTok.At site clavicular casino from Our Articles His pen names is based on the emphasis placed on clavicle width within the looksmaxxing community. He advises followers on how to ‘rise’, or to become a lot more attractive and seemingly gain social power and sexual leads consequently, and to ‘hardmaxx’, a looksmaxxing term for undergoing intense and painful physical modifications.

He has taken part in and supported for looksmaxxing techniques such as ‘bone smashing’, a pseudoscientific technique including hitting one’s bones with a hammer or one’s hand in order to have them expand back more powerful, and taking crystal meth to suppress his cravings and remain slim. He has actually discussed taking anabolic steroids over several years to come to be a lot more muscle, which, according to him, made him sterile by 2025 because of his body no more naturally creating testosterone. By late 2025, he additionally started marketing accessibility to a self-improvement and looksmaxxing training course called the ‘Clavicular System’, later called ‘Clavicular’s Clan’, for $50 per month. The program offers guides on just how to ‘ascend’ and on suggested peptides to absorb order to do so.

For Wired, Jason Parham wrote in September 2025 that Peters was among looksmaxxing’s ‘most popular influencers’. In January 2026, Thomas Chatterton Williams of The Atlantic referred to him as the ‘newest star’ and ‘most identifiable member’ of the looksmaxxing movement, Charlie Sabgir of Wanderer called him ‘a premier figure’ within looksmaxxing, and Dave Schilling of The Guardian called him ‘among one of the most famous influencers in the looksmaxxing area’. According to Joseph Bernstein of The New York Times, by February 2026, he was earning more than $100,000 a month from his Kick live streams. A November 2025 video of him infusing his after that 17-year-old partner with fat-dissolving peptides to improve her jaw also acquired attention online. In a later stream, he infused influencer Jenny Popach with Aqualyx, a fat-dissolving acid.

Tesla Cybertruck incident

On December 24, 2025, a video clip from a live stream of Peters hitting a male with a Tesla Cybertruck in Miami-Dade Region quickly distributed online. In the video clip, the man, that had actually purportedly been stalking the banner and had formerly thrown red liquid on him, climbs onto the hood of the cars and truck, and someone off-camera encourages Peters to start driving. He increases and shows up to run over the man before asking if he is dead. A female resting alongside him states, ‘I don’t recognize,’ to which he reacts, ‘With any luck.’

Later on in the online stream, Peters talks to a guy in a reflective vest and states that he hit the man in self-defense and alleges that there were multiple people, among whom appeared like they ‘had a handgun’ underneath their apparel, bordering his vehicle. A phone call in between him and fellow online banner Adin Ross, in which Ross recommended him to keep online streaming and refrain from speaking on the scenario, additionally flowed online.

Williams, creating for The Atlantic, called the real-time stream ‘perhaps [Peters’s] most viral minute’. Adhering to the occurrence, he was outlawed from Kick. According to TMZ, Peters soon posted an AI-generated picture of himself running over a guy in a Cybertruck with the subtitle, ‘Play foolish video games, win foolish prizes.’ James Fishback, a reactionary candidate for the Republican nomination in the 2026 Florida gubernatorial election, tweeted that Peters had actually done ‘absolutely nothing incorrect’ by striking the man with his cars and truck.

Modeling

Days after his arrest in Arizona in February 2026, Peters strolled in a looksmaxxing – themed path in New york city City for designer Elena Velez, whom Bernstein described as ‘known for her use of questionable internet microcelebrities as models’, in collaboration with Remilia Corporation. Monica Sabchak of The Spectator explained him as ‘the celebrity of the evening’ and as evidence that ‘the formula has tipped onto the runway’.

Michael Knowles interview

On December 27, 2025, Peters appeared in an interview with conventional political commentator Michael Knowles for The Daily Cord. In it, Peters defined Vice Head of state JD Vance as ‘subhuman’ for his ‘recessed side profile’ and for being ‘overweight’, asking, ‘How are you fat and expected to lead a country?’ He agreed with Knowles’s objection of California guv Gavin Newsom as both a ‘degenerate’ and a ‘phony’ but said that, in a prospective 2028 USA governmental election in which Newsom ran versus Vance, he would certainly choose ‘Chad’ Newsom for ‘mogging’, or being a lot more appealing than, Vance.

The sector soon went viral online. Other clips of him from the meeting, including one in which he described actress Sydney Sweeney as ‘misshapen’ with an ‘extremely recessed’ ‘upper maxilla’ and ‘eyes of doom with no infraorbital support’, likewise went viral online.

Affiliations with conservative figures

Peters was backed as a ‘overall Chad’ by reactionary political commentator Nick Fuentes for his discuss Vance; the two likewise showed up in an hours-long video together, in which Peters specified that he had based his social media approach on that particular of Fuentes and promoted for ‘saving European society’ by looksmaxxing and taking anabolic steroids.

A video clip of Fuentes, Peters, and conservative influencers Sneako, Tristan Tate, Andrew Tate, Myron Gaines, and Justin Waller vocal singing along to Kanye West’s antisemitic 2025 track ‘Heil Hitler’ at the Miami Coastline bar Vendome also distributed online in January 2026. After the clip went viral on social media sites, Peters defended the team singing along, creating that it was ‘simply a song’ and calling it ‘amusing’ that the team had ‘adequate standing and impact’ to get the song played. The occurrence was condemned by Miami Coastline mayor Steven Meiner. A number of Miami club proprietors, consisting of David Grutman, announced bans on the team from their locations. Peters met Grutman and David Einhorn, owner of the Miami club Papi Steak, later that month, mentioning in a later live stream that he informed the entrepreneurs that he was ‘not trying to do politics anymore’. Also that month, he and Sneako interviewed Fishback.

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